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Crisis Communications
Control the message, protect your brand
Data breaches. Leaked acquisitions. Founder departures. We've been there for all of it, and we know that your initial response decides whether you control the narrative or it controls you. We prepare crisis comms plans in advance so you're prepared for anything that's thrown at you.
What does the service look like?
Preparation. Response. Recovery
- Crisis preparedness audits
- Holding statement libraries
- Rapid response when it matters
- Stakeholder communications
- War-room facilitation
- Press response and message control
- Reputation recovery plans
- Post-crisis narrative reset
Who It's For
Three signals it's time to engage crisis comms
1. You're already in a crisis
When things go wrong, your initial response decides whether you control the narrative or it controls you. Don't rush a statement, speak with one of the team for advice.
2. You haven't done crisis prep
In a crisis having holding statements, a clear chain of approval, and other foundations ready is one of the most valuable forms of protection you can buy.
3. You've just survived a bad press cycle
The last crisis didn't go well. Coverage was unflattering. Leadership response was slow. Now is when you build the muscle to handle the next one.
Our Process
From crisis to recovery
Triage
Understand the facts, the stakeholders, and the press exposure.
Holding
Draft and approve a holding statement. Set up the war-room.
Engage
Agree press response strategy. Stakeholder briefings.
Recover
Reputation recovery, narrative reset, and a lessons-learned audit.
Crisis Comms FAQ
Common questions
What counts as a crisis for a tech company?
Any moment where the press conversation about your company is at risk of running ahead of you. Some examples include: data breaches, leaked acquisitions, founder or executive departures, regulatory action, customer-impacting outages, and damaging product launches.
How does Beachhut respond to a crisis?
Every situation is unique and requires a bespoke response. For existing clients we have crisis playbooks. For new clients, we triage and help manage the press response as fast as we can, in collaboration with your stakeholders.
Do I need crisis comms before a crisis happens?
Yes. Crisis preparedness is the cheapest insurance you can buy. Companies that have done the work in advance handle their first crisis better than ones that haven't.
Work With Us
Build your crisis strategy before you need it
Whether you're wanting to prepare or dealing with a crisis currently. Send us a note and we'll come back with an honest assessment of how we can help.
Let's chat