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Executive Positioning
Define your narrative, own the conversation
One of the most powerful assets in your PR campaign strategy is sat in your boardroom. We turn your leadership team from generic spokespeople into recognised thought leaders, speaking on the issues that matter to your audience in the publications, podcasts, and conferences they care about.
What does the service look like?
Preparing your spokespeople for the moments that matter
- Personal narrative development
- Bylined article placement
- Podcast booking and prep
- Conference and keynote strategy
- Analyst and influencer programmes
- Industry award submissions
Who It's For
Three signals this is the right service for your stage
1. Your senior leadership is media-shy
You know your senior leadership team are the most credible voices but they don't yet know what to say, or where, or how often. We define the narrative and the cadence.
2. You're losing share of voice
Your competitors' senior leadership team are quoted everywhere. Yours isn't. The buyers and investors who decide your category have a view of the space that doesn't include you.
3. You're approaching a major moment
Series B, IPO, market entry, rebrand. The senior leadership team needs to be visible and credible before the announcement, not invented for it.
Our Process
From leadership to thought leader
Narrative
From topics currently in the news cycle to forward looking takes, we want to understand your opinions.
Mapping
Define your narrative and tone of voice, as an individual, but aligned with the wider company goals.
Activation
Identify the publications, podcasts and events that matter to you and your core audience.
Sustained
Pitch and generate coverage with quarterly reviews to discuss learnings and fresh angles.
Executive Positioning FAQ
Common questions
What is executive positioning?
Executive positioning is the work of turning your senior leadership team into credible, recognised voices in your industry. It includes bylined article placement, podcasts and interviews, event speaker slots, and the personal narrative development that makes all of those land.
Why does my leadership team need to speak to media?
Your senior leadership team is one of the most powerful brand assets most tech companies have, and the most underused. A well-executed executive profiling programme drives buyer trust, attracts senior hires, opens doors with investors, and shapes the press conversation about the category.
What's the difference between executive positioning and personal branding?
Personal branding is consumer-flavoured. Executive positioning is B2B-specific: the goal is to be the credible voice on your category to the buyers, investors, and journalists who matter to your company.
Work With Us
Want to get your leadership team in the press?
Tell us about your company, your leadership team, and where you'd love to see coverage. We'll come back with an honest assessment of the best PR campaign strategy for you.
Let's chat