Media relations
Building media relationships in tech is at the core of our PR services and is included in every bespoke scope of work we create. With more than 15 years of experience in tech PR, we’ve built extensive tech media relationships that we leverage to deliver meaningful coverage and visibility.
What does the service look like?
Our Process
Understand the news, the audience, the timeline, and the existing competitive landscape.
Build the media list, the thought leadership topics, the news pipeline, and the media strategy.
Interviews, press releases, comment opportunities, and introductory briefings with key journalists.
Coverage analysis, SOV tracking, post-campaign and a feedback loop for consistent learnings.
Media Relations FAQ
What is tech media relations?
Tech media relations is the practice of building and maintaining direct relationships with the journalists, analysts, and editors who cover technology, then using those relationships to secure thoughtful, accurate coverage for you.
How is media relations different from a PR pitch?
A PR pitch is a one-off email asking a journalist to cover a specific story. Media relations is the long-term work of being known and trusted by the journalist, so when you do pitch, you get answered. A specialist tech PR agency balances the two.
Which publications does Beachhut PR work with?
With offices in London, Dublin and Amsterdam, we have relationships with a wealth of publications across Europe, from Tier One nationals like the BBC and the Irish Indepepent to industry specific trade publications. Plus regional press across the UK, Ireland, the Netherlands, and the broader EU.
Work With Us
Tell us about your news, your timeline, and where you'd love to see coverage. We'll come back with an honest assessment of the best PR campaign strategy for you.
Let's chat