We are a team of experienced PR professionals with backgrounds in a diverse array of specialties, such as product management, fundraising, employer branding, and solution selling. We benefit from the collective wisdom of our 15+ years of experience working with the fastest-growing tech scale-ups in Ireland and further afield, and our work for each client is informed by the hive-mind of our multi-skilled team.
Andie is an experienced PR Account Manager, having worked with a wide range of companies across the world, with a focus on the UK, European and US market. Her passion is creating engaging stories for her clients,, working with tier 1 business media and extensive trade publications across a variety of verticals. Clients she has worked with include those in both the Web2 and Web3 spaces.
With a keen interest in marketing and brand positioning, Andie is currently undertaking a Masters degree in Marketing and Digital Communications at Falmouth University part-time. Prior to joining Beachhut PR, she completed her studies in Trinity College Dublin, where she achieved a Bachelors of Business Studies with Language.
Niall has been a leader in both the Communications and Non-profit sector for over 20 years. He began his career in Fleishman Hillard, prior to setting up his own PR consultancy, Ross Communications.
Transitioning into the Non-profit sector, Niall used his entrepreneurial and commercial skills to drive growth in both Irish and international organisations.
As CEO of the Irish Youth Foundation, he collaborated with some of Ireland’s top Blue Chip companies delivering best in class CSR campaigns and events. Most recently he was CEO of World Vision Ireland, part of the world’s largest NGO.
Niall is a creative and strategic thinker motivated by values/mission, high standards and committed to getting results.
The Founder and CEO of Beachhut, Paul Hayes drives strategy for a wide variety of industry leaders across multiple verticals and geographies. He also works with founders and CEOs on all aspects of their strategic communication from fundraising to IPO.
Paul’s experience in technology communications is unparalleled. He has developed the messaging for many early Irish tech success stories from gaming to fintech to urban mobility and health tech. He is an accomplished host and developer of many technology events globally as well as being the originator of Flounders, the legendary club for failed founders.
Before joining Beachhut, Ruth worked at a leading International Public Relations and Strategic Advisory firm. She has gained experience working alongside exciting hyper-growth and disruptive tech startups, VC firms and Fortune 500s, securing national and global coverage and speaking opportunities.
Ruth’s interests are insights-driven PR strategies, thought leadership and human-centric storytelling in particular around such topics as the future of work, ‘tech for good’ and women in power. She holds both a Masters in Public Relations and Strategic Communication and a BA in Communications Studies from Dublin City University.
Ross is a public relations and strategic communications expert, and has worked with start-ups, governments, Nasdaq-listed corporations, fintech, healthtech, financial services, and aviation organisations across EMEA and the Americas.
Ross joined Beachhut from Wachsman, a global communications consultancy, where as Consultant, he provided strategic advisory and international PR services for emerging tech companies.
Ross holds a BA in Economics and History from University College Dublin and a Masters in American Politics and Foreign Policy from the Clinton Institute of American Studies at University College Dublin.
Ross is the Curator of the Dublin Hub of the World Economic Forum Global Shapers Community. He is also a board member of Blockchain Ireland, an industry ecosystem committed to promoting Ireland as a blockchain and Web3 hub.
As a Senior Account Executive at Beachhut PR, Eve collaborates with dynamic companies, ranging from multinationals to tech start-ups. Her interests revolve around creative, insight-driven PR strategies, thought leadership, and human-centric storytelling.
With a focus on the Irish, UK, and US markets, Eve is driven by her passion for developing captivating narratives for a diverse range of clients and securing prominent media coverage for their businesses. She has successfully collaborated with clients in Web3, health-tech, supply chain and ecommerce, and enviro-tech industries. She holds a First-Class Honours degree in Social Sciences and Cultural Innovation from DCU.
With over two decades experience as a broadcast journalist, Mary has worked as a senior reporter, presenter & editor for RTÉ News, Ireland’s largest newsroom. She has built up extensive contacts from years of interviewing leaders in politics, business and the arts. Mary understands how news works and how to get a story on air. Since 2022, she has provided media training & expertise to Beachhut clients with particular expertise on which kind of stories resonate with national and international media.
A passionate learner of technologies, Alex is a driven Account Executive who holds both a law degree from Queen’s University, Belfast and a Masters in Marketing from Trinity College, Dublin.
Experienced in content creation, market research and brand strategy, Alex is an agile, adaptable and attentive team member who strives to succeed in every project. Alex has a particular interest in brand management, social media marketing and community building for innovative companies in the Web3, sustainable tech and automotive sectors.
She is the Social Media Manager for Blockchain Ireland, dedicated to promoting Blockchain, Crypto and Web3 in Ireland.
Ella holds a BSc (1st Class) in Politics and International Relations with French from University College Dublin and studied Political Science in Université Libre de Bruxelles as part of the Erasmus programme.
A skilled writer, Ella was a journalist for The College Tribune in UCD and was News Editor from 2022-2023.
Ella combines her interest in writing and politics, in particular the promotion of Human Rights, by volunteering as a content creator for Infinite Opportunities Association in Sofia.
Joining us as an Account Manager, Sophie has worked extensively on pairing thought leaders and global experts with high-profile international media, for coverage, commentary and analysis on everything from behavioural science to economics, politics, AI, and more.
She has worked in Higher Education, NGO and UK Government communications environments across media relations, brand, social media, events, film, and podcast teams. A true comms all-rounder, Sophie has a passion for authentic storytelling and bringing ideas to life through a variety of dynamic mediums.
She has an MSc in Strategic Communications from The London School of Economics and Political Science (LSE) at grade distinction, and a first class honours BSc in Sociology from Brunel University London.
Sophie also loves stand-up comedy, negronis, tapas and Frank Ocean!