FinTech company CleverCards secured an €8 million funding round and wanted to use the announcement as more than a fundraising story: a chance to showcase its investor backing, its innovation in digital payments, and its leadership team as leading voices in the future of fintech and employee engagement.
Following its €8 million funding round, CleverCards wanted to use the announcement to tell a bigger story about its innovation in payments, growth trajectory, and the calibre of investors backing the business.
Funding announcements are common in fintech. CleverCards needed to stand out in a crowded market and demonstrate why investors were backing the company and what made its proposition different.
We led with an exclusive announcement to CNBC, using the funding round as a platform to showcase CleverCards' innovation in digital payments, the strength of its investor backing, and its long-term vision for growth. The wider media strategy amplified these messages across business, fintech and technology media.
We secured coverage across international Tier 1 business media and leading fintech trade publications, generating tens of millions in reach and positioning CleverCards as an innovative payments leader with strong investor validation. The campaign also elevated its leadership team as credible voices in fintech and digital payments.
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