Refurbished tech marketplace refurbed is on a mission to provide a better alternative to new and used products, changing the negative narrative around refurbished tech by promoting products that meet an ambitious set of criteria for safety, quality and warranties.
Beachhut was brought on to promote refurbed's new approach to refurbished technology, one that focuses on sustainability without compromising on quality, reliability, or performance.
Refurbished technology has suffered from negative perceptions, with consumers wary of receiving a sub-par product. The challenge was to change these perceptions, build trust in the category, and position refurbed as a credible marketplace.
To increase awareness of refurbed as a trusted marketplace for refurbished devices, we needed to show the brand's credibility through funding announcements, thought leadership endeavours like op-eds and interviews with national titles, as well as a focus on product reviews and mentions in consumer-facing titles.
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