Launch Monzo in Ireland, ensuring that the core national news and finance media understood Monzo's messaging, its consumer offering, and its commitment to the Irish banking market.
Although very established in the UK, in Ireland no one had heard of Monzo. There was also stiff competition with other digital banks that were already established in the region.
In order to differentiate Monzo from other existing digital banks in Ireland, Beachhut leant into Monzo's human-first messaging, focusing not just on the launch news, but also on spotlighting the Monzo team that made it happen.
Focusing on Monzo's spokespeople, and securing them interviews, podcasts, broadcast, radio, and written placements, put a human face to the bank's launch and elevated coverage well beyond a simple announcement.
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